Imperial Fashion Augmented Reality App - Spring Summer 2013 Catalogue

インペリアルがファッションカタログに、Aurasmaの技術を使用した、オリジナルアプリをリリース。アプリを起動し、各ページにスマートフォンやiPadのカメラをかざすと、モデルが動きしたかのように動画が再生される。

This time we want to show you really special contents.
At first the outfit comes to life: one click more and you can discover if the product is available in SINGLE BRAND STORES of Imperial.
How? Just download the FREE APP IMPERIAL FASHION from the App Store or Google Play, take the official SS 2013 man - woman catalogue and fit images marked with the "smartphone" icon. Welcome in a new way to imagine.
You can find the official catalogue at Imperial's dealers or you can download it from
http://www.imperialfashion.com/ar, the page in which the company will keep you informed about new "augmented" experiences.

(vai YouTube by Imperial Bologna)