Playboy Magazine Goes Interactive with Layar Technology - オランダ版のプレイボーイでARが利用された

世界的に有名は男性雑誌プレイボーイでARというと、何となく想像がつくだろう。このような雑誌でARが利用された事例はそう多くはないので、Layarで実施されたという点は、注目されるだろう。スマートフォン向けのARアプリ、オランダ発のARアプリ Layarを起動し、カメラを雑誌の表紙や、特集ページにかざすと...

AMSTERDAM, THE NETHERLANDS – February 5th, 2013 – Layar, the world’s leading augmented reality and interactive print provider, today announced that Playboy, one of the most iconic global magazine brands over the last half-century, will incorporate Layar’s interactive print technology going forward.

The announcement marks the addition of another publication to an expanding list of print titles and publishers selecting Layar as their platform of choice for the rapidly growing medium of interactive print. In its latest issue, Playboy Netherlands has enhanced several pages with videos, image carousels, custom links and even Layar’s newly introduced HTML widgets.

(via & more http://www.layar.com/pr/playboy/)