CEI Mobile Augmented Reality M.A.R. - タイヤの商品説明を3DCG-ARで効果的に訴求

すごくニッチな領域だと思うが、Good Year が採用している面白い試みだ。スマートフォンのカメラで、タイヤに貼ってはる商品ラベルを表示すると、そのタイヤがアニメーションを始め、商品の説明をインタラクティブに行ってくれる。

Open a magic window on a whole new world. Augmented Virtual Reality or AR is an emerging technology that offers new and exciting ways to educate customers. Using an iPad®'s camera function as a magic window, CEI can virtually show the inner workings or processes of any piece of equipment or product. Any graphic becomes an interactive experience that can tell your customers more details in a fun and memorable way as never before. Discover the magic behind Augmented Reality.

(via YouTube by Marty Hudzik)