Absolut Greyhound executes the campaign using the billboard in Toronto. - Absolut Greyhound がトロントで、ビルボードを使用したキャンペーンを実施
ウォッカの "Absolut Greyhound" カナダ、トロントの 「ヤング-ダンダ ススクエア」で、ビルボーを使用したキャンペーンを実施。巨大なビルボードにiPadのカメラを向けると、未来を感じさせるスピード感の有るロボット犬?が出現する。
(via YouTube by AdDispatch)We engaged new audiences with a massive out-of-home Augmented Reality experience at Yonge-Dundas Square in Toronto, Canada as as part of Absolut Vodka's Greyhound World Campaign. The spot is one of Canada's highest foot-traffic areas so it has the ability to engage multiple consumers at one time, providing them with a cool experience and adding further dimension to traditional billboard. Another great use of Augmented Reality in marketing brought to you by Ad-Dispatch.
