xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

店頭の本の表紙にスマートフォンをかざして情報を即取 - "Virtual Shopper" App Uses #AR

日本の書店で、スマートフォンをだしてカメラでかざすという行為はまだまだ難しいだろうが、このような行動はたり前になるかもしれない。即購入するかどうかその場で決めるための情報が必要だからだ。

http://www.virtmedia.com VirtMedia's "Virtual Shopper" is a lightweight app that quickly recognizes books and provides timely information while you shop. You can check prices and reviews and purchase a physical or digital book directly from the cover of a book.

One of the first "Functional AR" applications, it incorporates augmented reality into a "daily use" application. It's a great app for your Black Friday shopping!

Find the book with the "Register to Win a Free iPad" button and register for the chance to win a new iPad! Look for the specially marked book in the new arrivals and best sellers. The book changes daily and you can enter once a day to the contest. Contest ends January 15, 2013.

The app works on books wherever they are found, bookstores, libraries, grocery stores, and even in your home. There are currently hundreds of books "enhanced" with AR and more added daily. In bookstores, look in the new arrivals and best sellers for VirtMedia enhanced books.

VirtMedia builds custom augmented reality applications and provides virtual content experiences. More information athttp://www.virtmedia.com.

(via YouTube by Virtmedia AR)