xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

仮想体験という新しいショッピング形態 - New shopping form of virtual experience

ARの技術や、サイネージによる新しい体験の提供。それは、単に驚きや楽しみを提供するだけではなく、「顧客が自分納得して購入することによる満足度」「サービスの向上」「返品率の向上」など、多くの効果が実現出来る。

Offer of new experience by technology of AR and new digital signage. It is possible not only to offer but also to achieve a lot of effects such as "Satisfaction rating by the customer's buying it consenting him", "Improvement of service", and "Improvement of the rejection rate" the surprise only and the enjoyment it. 

Breeding-Edge Technology comes to the Fashion Industry

As some of you may know, the last couple of weeks have been quite exciting for technology and fashion. While big hardware manufacturing companies were showcasing the latest mobile devices, tablets and gadgets at IFA 2012 and event all over the world, fashion designers have been deep diving into the Fashion Week events in New York, London and soon Paris. 

In the last couple of years I have noticed an increasing interest from fashion designers and brands to bring more engaging experiences to consumers on their retail spaces and high end events. However, 2012 is pushing the expectations of what fashion and technology can do together.
(via & more http://blog.anthonybaker.me/2012/09/breeding-edge-technology-comes-to.html)