Richard and Judy, WHSmith and #Aurasma #AR
英国の書店「The Autumn Book Club」で、店頭のチラシや書籍にスマートフォンやiPadのカメラをかざすと、リチャードとジュディが選んだ書籍10タイトルをARで説明してくれるというもの。店頭でスマートフォンをかざす敷居は日本では高いかもしれないが、今後は当たり前になってくるかもしれない。
(via YouTube by AurasmaLite )
The Autumn Book Club, exclusive to British high-street retailer WHSmith, features ten titles chosen by Richard and Judy. The Richard and Judy book club app, which is powered by Aurasma, will enable avid Book Club followers to view exclusive content by simply scanning the book cover with the new free app.
The Richard and Judy Book Club app uses Aurasma's ground-breaking augmented reality technology and allows readers to see Richard and Judy appear as if by magic on the cover of the books, reviewing each of the Autumn titles.
Users simply need to download the app which is free at the App Store and Google Play and scan the book cover. Links appear to buy the book there and then or find out more online.
