魔法の鏡が消費行動を変える - Magic Mirror to bring augmented reality to retail #AR #HOLITION
イギリスのHOLITION(ホリション)という企業は数年前から、ARを小売りのために利用する実用的な事例を多く出している。主に腕時計とジュエリーだ。その3DCGのリアリティさや、インタラクティブ性、購買にまで結びつけるアプローチはかなり上手だと感じる。ここで紹介するダイジェスト版のビデオをぜひ見ていただきたい。
(via & more http://www.qrcodepress.com/magic-mirror-to-bring-augmented-reality-to-retail/8511523/)Augmented reality may solve some problems in e-commerce
E-commerce has emerged as one of the most prominent aspects of the retail industry. Retailers have been making more of an effort to connect with online consumers in recent years, recognizing that these people represent a wide and diverse audience. As retailers begin to focus more on e-commerce, they are becoming more interested in the use of augmented reality. Many retailers face a simple, but important problem in that a significant portion of online consumers will not make purchases of items they cannot try on first. Augmented reality may be capable of solving this problem.
