Daily weather forecast with Walkers crisps and blippar -#AR

ポテトチップスの袋に、スマートフォン向けアプリ blippaAR を起動してカメラをかざすと、幾つかのサイトへ遷移するボタンと、天気予報が表示されるというもの。天気予報がスナック菓子の袋と連携する必然性はないと思うけど...

Walkers has launched crisp packets featuring augmented reality weather forecasts, which consumers can view via a free app from Blippar.

Smart phone users can download and open the free app, hover it over the packet and see the weather forecast for today and tomorrow appear instantly on their phone screen. They can then share the forecasts with their friends via their social networks. 

(via http://retailtimes.co.uk/walkers-forecasts-weather-on-crisp-packets-with-augmented-reality-app/)