Ed Sheeran and Devlin team up with Aurasma for virtual #AR gigs
シンガーソングライターのエド·シーラン氏がファンに向けて全国各地に専用の広告ポスターを貼った。コンサート前に曲を購入してもらえるような仕組みとなってる。
(via http://www.pocket-lint.com/news/46918/ed-sheeran-devlin-aurasma-ar-gig)Singer songwriter Ed Sheeran features on a new single by UK rapper Devlin, who is offering fans the chance to watch an exclusive cut by pointing their smartphones at dedicated advertising posters around the country.
Using the Aurasma augmented reality application, iOS and Android device owners need only to hold their phones up to one of more than 2,000 of the applicable pictures and the stars will come to life to perform some of the new track, Watchtower. In addition, fans can click through to buy the single for around £1.99 before it goes on general release on 19 August.
