xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Window to the World [Winner - Speculative] ‐ 自動車の窓が#ARグラスになると...

The child traces the window by the finger in a back seat of the car. The new world is created there. 

自動車の後部座席で、子供が指で窓をなぞる。新しい世界がそこに創造される....。


The concept re-defines the relationship between passengers in a vehicle and the world around it by transforming the vehicle's windows into an interactive interface. Using augmented reality, what used to be a pane of glass begins to provide passengers with information about landmarks and other objects they travel past. The window can also be used as a canvas for drawings, which then interacts with the passing environment. The concepts generated aimed to re-define human-nature relationship in the context of near future mobility, expose Europeans to Japanese values and culture and use this experience to trigger emotions.

Designer: Copenhagen Institute of Interaction Design, Toyota Motor Europe/Kansei Design

(via YouTube by  )