xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Laguna Beach Travel Info Mobile App on July 6, 2012 (use Aurasma based app) - ラグナ・ビーチの旅行ガイドで#AR(#Aurasma) が採用された

ラグナビーチで利用できる、AR体験型ガイドアプリがリリースされた。ARプラットフォームを提供する AurasmaのGPS機能と画像認識機能を採用。

LAGUNA BEACH, Calif., July 3, 2012 -- /PRNewswire-USNewswire/ -- The Laguna Beach Visitors & Conference Bureau, in partnership with the City of Laguna Beach and Phondini Partners, will launch the Official Laguna Beach Travel Info Mobile App on July 6, 2012. Introducing a "Come to Life" augmented reality feature powered by Aurasma and a local "Trolley Tracker" utilizing GPS information, the app is in beta phase through July 5th.

Jennifer Rapp, Aurasma's general manager, added, "It's been a pleasure working with the LBVCB, because they're open and eager to introduce Aurasma's cutting-edge technology to the city's regular influx of global travelers.  As one of the top tourist destinations on the west coast, Aurasma's augmented reality companion gives the millions of annual visitors the flexibility and independence to learn about the city's tourist attractions in a convenient and interactive mobile experience.  We are proud to see Aurasma's platform being integrated into a longer-term strategy that has the potential to make Laguna Beach the very first completely augmented destination!"

Aurasma, the world's leading augmented reality platform, represents the future of how we will use our mobile devices.  Aurasma brings the physical and virtual worlds together for the first time and recognizes images, symbols and objects in the real world.  The opportunity to leverage the Aurasma software as part of the official Laguna Beach app was brought to the Bureau by local artist Roark Gourley.  Visitors to Roark's summer showing at seven-degrees in Laguna Canyon will be able to utilize the Laguna Beach app to watch art come to life. Laguna Beach Visitors Bureau Board Member, Mark Orgill, spearheaded bringing the App to fruition.

(more & more http://www.sacbee.com/2012/07/03/4608166/the-first-of-its-kind-official.html)