Coca-Cola Augmented Reality 2012 - コカコーラが、#ARダンス

コカコーラが、ベルギー最大の映画館のスペースで、ARダンス型デジタルサイネージを使用したプロモーションを行った。

In order to make the "Move to the beat" campaign a reality, Euro RSCG Experience created an augmented reality-stand in some of the biggest movie theaters of Belgium. Wherever the animation was exposed, people rushed to the animation in order to live their own augmented-reality experience. 

Thanks to technical equipement, they were able to picture themselves on a giant screen surrounded by virtual characters. 
No matter the age or gender of the person, everyone was amazed by the spectacular effect of the augmented reality technology.
Watch and enjoy !

(via YouTube by uroRSCGExperience )