Perch Footwear - You Shop for Shoes #AR

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Digital technology is making increasingly frequent appearances in offline retail environments. Those installations — think TopShop’s augmented reality fitting room in Moscow, PayPal’s “mobile shopping walls” in Singapore and Sephora’s iPad-enhanced makeup counters in the U.S. — tend to be fun and interactive, drawing in shoppers through novelty of experience.

This week, we spoke with Perch Interactive, a four-person firm developing a new kind of interactive projection display for retail environments. The “Perch display” uses projected light and motion sensors to enhance products positioned on tabletop counters. It can sense when and where a product — or the area around a product — is touched, and when it is picked up.

(via ＆more YouTube http://mashable.com/2012/04/22/perch/)