Wrangler Augmented reality iphone app demonstration - on Product tag - ジーンズ ラングラーの商品タグで#AR
ジーンズのラングラーに付いている商品タグに、ラングラー専用ARアプリのカメラをかざすと、動画が表示され楽しめるというもの。
With the launch of its "Wrangler Find Your Edge" campaign, Wrangler has become the first fashion brand to strategically integrate Augmented Reality technology into a holistic marketing campaign. Poised to roll out in SS12 across the Asia Pacific region, the campaign offers consumers a brand new multi-media experience at every above-the-line, retail and online touch point.
(via YouTube by WranglerAsiaPacific )
With the launch of its "Wrangler Find Your Edge" campaign, Wrangler has become the first fashion brand to strategically integrate Augmented Reality technology into a holistic marketing campaign. Poised to roll out in SS12 across the Asia Pacific region, the campaign offers consumers a brand new multi-media experience at every above-the-line, retail and online touch point.
How to play:
1. Download the app from the Apple app store
http://itunes.apple.com/us/app/wrangler-ar/id494823163?ls=1&mt=8
2. Activate the app by scanning over Wrangler 'Find Your Edge' campaign visuals and selected product hang tags in Wrangler stores.
