Augmented Reality Coming To Los Angeles' Foremost Chronicler Of Daily Reality #AR
The Los Angeles times began the use of the application program only for AR.
ロサンジェルス・タイムスがAR専用アプリの利用を開始した。
Just a touch of a button and the Los Angeles Times Festival of Books ad will come to life! Use your device’s camera to experience a 3-D press conference that will superimpose over our Festival of Books Program Guide print ad on April 15 (page 9).
Play it multiple times, share this app with friends and snap photos with them in the background – all for free.
Here’s how it works:
- Hold your device 12” away from the bottom of the ad
- Point your camera at a 45º angle
- Watch the ad come to life
- Alter the angle of the 3-D press conference by simply moving your device
(via http://itunes.apple.com/jp/app/id494020861
ロサンジェルス・タイムスがAR専用アプリの利用を開始した。
Just a touch of a button and the Los Angeles Times Festival of Books ad will come to life! Use your device’s camera to experience a 3-D press conference that will superimpose over our Festival of Books Program Guide print ad on April 15 (page 9).
Play it multiple times, share this app with friends and snap photos with them in the background – all for free.
Here’s how it works:
- Hold your device 12” away from the bottom of the ad
- Point your camera at a 45º angle
- Watch the ad come to life
- Alter the angle of the 3-D press conference by simply moving your device
(via http://itunes.apple.com/jp/app/id494020861
Apparently, the Los Angeles Times AR Player app is pretty much useless at the moment, since AR-enabled pages of the newspaper are yet to be launched. The app, then, serves as a teaser announcing the forthcoming arrival of AR icons on the print edition of the Los Angeles Times. As soon as these icons are in place, the app will be able to recognize them as indicators of AR material and consequently display enhanced content to accompany the paper’s reportage. Best used in landscape mode, the app will work simply by pointing your iPhone or iPad’s camera to the AR icon on any AR-enabled portion of the Los Angeles Times. I imagine this AR integration will lead to, among other possibilities, the superimposition of interactive videos and slide shows on the newspaper.
(via http://appadvice.com/appnn/2012/03/augmented-reality-coming-to-los-angeles-foremost-chronicler-of-daily-reality)The Los Angeles Times AR Player is now available as a free universal app in the App Store. While some people view AR as something that’s about to go the way of QR codes, Tribune doesn’t seem to view it in the same unflattering light. Do you think that augmented reality is a good investment for a company that late last year faced the harsh reality of filing for bankruptcy?
