North East firm pioneer location intelligent mobile product #AR

ノースイーストが、位置情報系のARアプリを開発したとのこと。キャンペーンや宝探しゲームなどで使えるようだ。

Virtuteq’s ‘augmented reality’ technology allows smartphone users to see information about their location through photos, videos, audio and 3D models, and even obtain directions.

It has been made possible with the support of Newcastle Science City, and is the work of Paul Smith.

At the University of Sunderland and Leeds Trinity, students are now using Virtuteq’s technology to find facilities on campus, and the company is currently working with local museums to provide an interactive guide that allows visitors to have exhibition information at their fingertips.

The technology can also be used to deliver discount vouchers for food, location maps with a ‘take me there’ functionality, and even treasure hunts for children.

Paul is looking to secure investment to take the company international, and to market the product to a wide range of potential users including local authorities and tourist attractions.

He said: “As far as I am aware there aren’t any other companies in the North East or even the UK doing exactly what we are doing.

(via & more http://bdaily.co.uk/news/technology/21-03-2012/north-east-firm-pioneer-location-intelligent-mobile-product/)