Plan UK - Because I am a girl - 顔認識を活用したインタラクティブ広告 #AR

The conversation is interactively done recognizing the face when standing ahead of the digital signage in the town. The combination of recognition, the random nature, the interactivity, and music is effective. 

街中のデジタルサイネージの前に立つと、その顔を認識してインタラクティブに対話が行われる。認識、ランダム性、対話性、音楽の組み合わせが効果的。

The Create team at Clear Channel, in conjunction with 3D Exposure and CURB, has launched a UK out-of-home industry first - interactive advertising, amalgamating facial recognition, touch screen and sound. Plan UK's Because I am a Girl campaign, highlighting the plight of the world's poorest girls, launched the ground-breaking interactive ad on a Clear Channel screen on Oxford Street.

The campaign uses state-of-the-art facial recognition software to determine the gender of interested viewers standing in front of the screen. Once the viewer opts in to see the advert by touching the screen, women and girls see a 40 second advert whilst men and boys view alternative content

This new technology, which is fitted inside 6 sheet poster units, is revolutionary to brands as it allows consumers to potentially view, browse, create, share and download HD content, connect to social media, interact via the touchscreen or gesture, and even star in the ads using augmented reality. 

Please contact Neil Chapman from the Create team (neil.chapman@clearchannel.co.uk) for further information

(via YouTube by ClearChannelUK )