チックタック 商品パッケージ等のクロスメディアAR - Tic Tac® Mobile App Demo #AR

商品のパッケージや、雑誌広告、ビルボードなどに Tic Tacの専用のスマートフォンアプリをダウンロードして実行後にカメラをかざすと、ゲームを楽しんだりすることができる。このようなクロスメディア手法は今後増えていくだろう。何らかのインセンティブが都度提供されていく仕組みがそのプロモーションを成功に導く。ただ実行して終わりということが無いよう、導入企業側には工夫されることをお勧めする。

It can enjoy playing a game by holding up the camera in the package, Magazine Advertising, and the billboard etc. of the commodity after a smart phone application program special of Tic Tac is downloaded and executed. Such a cross media technique will increase in the future. 

The mechanism that some incentives are offered leads the promotion to the success. However, might not to execute and say ending, the introduction enterprise is recommended to be devised. 

Shake It Up™ is a rallying cry and a philosophy that playfully challenges people to explore new, exciting ways of doing things. If you've nodded off a bit in life, maybe it's time to shake things up. Download the FREE Tic Tac Viewr mobile application to dial down the boring and turn up the new and different. To get the app, text "MINTS" to 313131 (standard message/data rates apply) or look for the app in the Android Market and the Apple App Store.

(via YouTube by TicTacUSA )
(articles http://www.ubergizmo.com/2012/02/tic-tac-augmented-reality-billboard/)