ARとアイ・トラッキング - Mobile Eye Tracking on AR C-class by (matchic) labs #AR
これは面白いデモだ。ARで表示された、メルセデスの3Dモデルをアイトラッキングで追跡している?どこを見ているか分かることがARの新たな効果測定となるだろう。
This is an interesting demonstration. 3D model of Mercedes displayed with AR is pursued by the eye tracking. Understanding where to be seen will become the effect measurement of new AR.
(via YouTube by matchiclabs )Mobile Eye Tracking on iPad, by Matchic Labs. Interaction analysis on augmented reality advertising aa (Mercedes-Benz C class). Eye-tracking in true mobile situation, combined with brainwave patterns www.matchic.com