Nike Wants Holiday Shoppers to Get Their Kicks Via #AR

Nikeが、位置情報系ＡＲアプリを提供するGoldRunと、街中で懸賞などさまざまなARイベントを実施

Just in time for last-minute holiday shopping, Nike has teamed up with augmented reality specialists GoldRun, Akoo (an out of home TV network) and U.S. running apparel retailer Finish Line for an AR-based treasure hunt and sweepstakes. The contest's prize package is sure to please sneakerheads and runners alike: Nike’s Air Max Flash Pack, a collection of 15 shoe designs and colors.

Shoppers in 106 malls with Finish Line stores can download the free GoldRun app, find a virtual Nike shoe, snap a picture of the shoe in front of a Finish Line store and have a chance to win one of the 15 pairs of Nike shoes awarded daily.

“By sharing branded photos and earning rewards (such as winning a new pair of Nikes or getting a discount on a product), the consumer is incentivized and the brand wins, because they're seeing engagement in the mobile and social space while driving awareness and revenue,” GoldRun Founder and CEO Vivian Rosenthal told brandchannel.

(via & more http://www.brandchannel.com/home/post/2011/12/14/Nike-AR-GoldRun-Akoo-Finish-Line-121411.aspx)