Schweppes が幾つものコンテンツでプロモーション を実施- Schweppes Experiential: Cocktail Revolution @ Southern Cross Station #AR
巨大な木箱に覗き穴、その中には...そして、木箱が開くと...
夜になるとプロジェクションマッピングを使用した効果的なプロモーション。
夜になるとプロジェクションマッピングを使用した効果的なプロモーション。
After an initial teaser period of a crate mysteriously appearing at Southern Cross Station - complete with a peep hole revealing a teaser hologram, teaser music exuding from the crate and the sighting of high heels inside - the Schweppes crate finally opened it's doors. Those curious enough to engage with the crate are rewarded with a cool ‘cocktail’ bar experience consisting of an interactive cocktail mixing table that uses fruit and drink recognition technology – a world first – to suggest cocktail drinks...
