Augmented Reality App - This Dark Endeavour Campaign -電通カナダがＡＲで小説のプロモーション #AR
電通カナダがＡＲで小説のプロモーションを実施。小説のＰＲポスターにスマートフォンをかざすと、その小説に関係があるアニメーションが見られるというもの。
(via YouTube by cguerrillamblog )
Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel's novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home.
