建物全体がおもちゃのような錯覚になるプロジェクションマッピング - Projection mapping from which the whole building becomes an illusion like a toy #AR

2010年に紹介されていたプロジェクションマッピングのムービー／子供の気分になれるかも。

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl)
Production: MrBeam, Mickey Did It, BeamSystems.

(via YouTube by musedigital)