モバイルの進化に伴い、マーケティング手法も進化 -Mobile Marketing - September 2011 #AR #mobile #intaractive #experience
販売行う方法は、情報伝達方法や機器の進化とともに変化してきた。例えば、店舗、チラシ広告、電話販売、カタログ販売、インターネット販売...その中でも個人に対して遡及ができるモバイル端末に利用は目覚しいものがある。過去から現在まで、そして未来を予感させるモバイルマーケティングのスライド。
Mobile Marketing - September 2011
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- Augmented Reality Augmented Reality• Yelp • Zagat RETINA –SSee restaurants t t –C i t Can interact & virtually t & i t ll – Click to get ratings and walk down the street reviews – Click to get full review g and details
- • Create your own AR world• Open platform• 1.4M active users 1.4M active users • Bring digital into reality
- QderoPateo Communications (QPC) Communications (QPC)• Articulated Naturality Web• Typical AR flat Typical AR “flat”• Break barrier of laptop/desktop – convenience of mobile• Weather, museum, hotel, commercial real estate
- Apps (June 2011) Apps (June 2011) Ave Price: $3.64Over 7 TB Free, 36% Pay, 64%$891,982.24
- Apps Dirty Little Secret Apps Dirty Little SecretAverage: 60 apps downloaded to iPhone or iPadAverage: 60 apps downloaded to iPhone or iPadPaid Free• 30% first downloaded • 20% first downloaded• 5% by day 21 • 5% by day 25• 1% by day 90 b d • 1% by day 90 b d Socialize Inc.
- And/ + OR =
- IKEA 2010 Interactive Catalog IKEA 2010 Interactive Catalog• Place furniture • Results – 40 pieces 40 pieces – PR – Use camera, move, resize, – WOM take a picture – High downloads• Di Discover style t l – Thru quizzes