xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

通路の壁全体が対話型デジタルサイネージに!- Be A Changi Millionaire' AR Campaign -To the digital signage with an interactive the entire wall of the passage. #AR

シンガポールチャンギ国際空港で拡張現実ゲームにも参加できる、長い通路全体使用した対話的なデジタルサイネージを展開。



'Be A Changi Millionaire' AR Campaign - Media Hub Wall @ Orchard by SMRT Media.

As part of Changi Airport's 'Changi Millionaire' campaign and to further engage Singaporeans and visitors alike with the 'Be a Changi Millionaire' retail promotion, shoppers and commuters are entertained by an interactive Augmented Reality multimedia game at the Media Hub Wall @ Orchard MRT Station. Shoppers and commuters can try their hands at the 'Million Dollar Grab' game whereby they can 'grab' a million dollars. This game uses the latest virtual reality technology where shoppers will see their images projected on the LCD screens along the transit underpass. The aim for shoppers and commuters to interact with the screens and to grab as much 'flying' virtual money as they can. SMRT Media is proud to be selected by Changi Airport's for this innovative and technology-enhanced interactive game.

(via YouTube)