xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

How To Use Webcam Social Shopper - PCとWebカメラを使用した洋服のフィッティング #AR

ARのフィッティングをFlashベースで2年程前から提供しているシンガポールのZugara社の新しいデモビデオ。サイネージや大型ディスプレイであれば実用的だが、このようなシチュエーションでは利用され難いかもなあ。

ECサイト Banana Frame での導入事例


try here ... (you need Webcam)
http://www.bananaflame.co.uk/index.php?option=com_virtuemart&page=shop.wssinstructions



See How It Looks... A quick video tutorial for online shoppers that are using our Webcam Social Shopper for the first time.
Webcam Social Shopper turns your webcam into a mirror and lets you "hold" clothing up in front of yourself. To demo visit www.webcamsocialshopper.com
(via YouTube)

other article
---demo.com---
This article is part of a series of posts about DEMO alumni and news of their progress. Zugara launched atDEMO in Spring 2011. Check out more at DEMO.Something is fundamentally wrong with online shopping, according to Zugara.  The augmented-reality company is one step closer to fixing the problem with the first licensing of its “Webcam Social Shopper” toBanana Flame, a UK-based retail website.

For many, online shopping is just a means to an end. You click, compare, checkout and you’re done. The technology is cut and dry, with the goal of quick comparison shopping ending in an educated sale. But for Zugara, the e-commerce experience is lacking.

“For us, we see online shopping as a process,” Jack Benoff, Zugara’s vice president of product and marketing told VentureBeat. “We wanted to make online shopping an experience for people.”Augmented reality was Zugara’s answer.

(via & more Zugara licenses Webcam Social Shopper to Banana Flame )