xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Augmented Reality Advertising Takeover in Times Square #AR

Augmented Reality
Image recognition system AR promotion to which another advertisement is displayed when camera of iPad2 is turned to signboard in town. Do people who pass really learn the AR advertisement though it is understood to want to do?

街中の看板にiPad2のカメラを向けると、別の広告が表示される画像認識系ARプロモーション。やりたいことは分かるが、果たして通る人々はそのAR広告を知ることが出来るのだろうか？

Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.

A quick clip of Public Ad Campaign beta-testing Augmented Reality Advertising Takeover (Details: is.gd/​85ok7N) in Times Square on Sunday. Developed with The Heavy Projects (is.gd/​uF8KnI), the augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. Be sure to check out Public Ad Campaign for more details and a forthcoming video as the project develops. is.gd/​85ok7N
(via vimeo)