Minute Maid Rescue Flavor Campaign Action #AR
D'fusion の技術が利用された、Vegetable Fruit Juice のARを使用したキャンペーン。パッケージの絵を認識して、キャラクターを表示するというもの。
Coca-Cola's no.1 juice beverage brand Minute Maid has launched a Vegetable Fruit Juice with Pulp in 2011. In order to allow consumers to experience vegetable fruit juice free from undesirable vegetable taste, Minute Maid has established a vegetable fruit relief alliance, where Rescue Flavor events are organized in northern, central and southern Taiwan using AR games designed for an iPhone APP. The game involves catching 3D representations of vegetable taste to symbolize rescuing the deliciousness of the juice flavor.
(via YouTube)
Coca-Cola's no.1 juice beverage brand Minute Maid has launched a Vegetable Fruit Juice with Pulp in 2011. In order to allow consumers to experience vegetable fruit juice free from undesirable vegetable taste, Minute Maid has established a vegetable fruit relief alliance, where Rescue Flavor events are organized in northern, central and southern Taiwan using AR games designed for an iPhone APP. The game involves catching 3D representations of vegetable taste to symbolize rescuing the deliciousness of the juice flavor.
(via YouTube)
