xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

FOX Crime - Interactive Billboard #AR GAME

屋外看板をARマーカーと(トリガー)として参加するiPhoneアプリ



Agency: Bungalow25
Client: Fox Crime
An outdoor billboard that uses an iPhone app to interact with the public through a set of dynamic elements, powered by the real world, allowing a game that uses a mix of tools ever combined so far. We developed an augmented reality (AR) application, to play against the billboard in real-time, shooting the bad guys and polishing one's shooting style as if in a shooting salon, through the iPhone camera, and thanks to the gyroscope and the geolocation system. (via YouTube)