Red Bull Augmented Racing Game #AR #metaio
レッドブルの缶をマーカーレスのAR技術で読み取ることで、レーシングゲームが楽しめるというもの。メタイオ社の技術が使用されている。
Red Bull came to Circ.us to imagine a concept whereby augmented reality could be leveraged in conjunction with their 12 packs to create a racing game. After a great deal of ideation, Circ.us came up with a concept that leveraged the cans as essential components in a user-generated racing game community. Once that concept was in hand, Circ.us contacted their augmented reality/computer vision platform of choice, Metaio. Having had a great experience working with Metaio on the US's first markerless augmented reality initiative on iPhone for Ben and Jerry's, Circ.us knew that Metaio could help figure out what, at the time, was merely a creative concept.
(via YouTube)
Red Bull came to Circ.us to imagine a concept whereby augmented reality could be leveraged in conjunction with their 12 packs to create a racing game. After a great deal of ideation, Circ.us came up with a concept that leveraged the cans as essential components in a user-generated racing game community. Once that concept was in hand, Circ.us contacted their augmented reality/computer vision platform of choice, Metaio. Having had a great experience working with Metaio on the US's first markerless augmented reality initiative on iPhone for Ben and Jerry's, Circ.us knew that Metaio could help figure out what, at the time, was merely a creative concept.
(via YouTube)
