xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Layar opens AR technology to developers #AR Layar

Augmented Reality
Layar はチャネルから選択して起動する仕組みだったが、単独のアプリケーションから呼び出して起動で出来るようになった。自分で作成したアプリから使用できるメリットは大きい。

Layar’s Augmented Reality Now Made Possible for All iPhone Apps
By Chris Cameron on January 27th 2011
 
“One of the main great features of the Layar Player is that you can launch the power of AR from within the context of your app,” says Gerben Klop, productmanager of the Layar Player. Here is our press release regarding the Layar Player.

AMSTERDAM, NETHERLANDS – January 26, 2011– Layar, the largest open platform in mobile augmented reality (AR), announced today that the Layar Player is out of beta. It is now available to all agencies, brands and developers to include in their own iPhone applications (app).　(via Layar )
 
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Augmented reality technology company Layar said that its Layar Player is out of beta, and is “now available to all agencies, brands and developers to include AR for free in their own iPhone applications and reach over a million active users on the Layar platform.” Three apps have already been launched using the technology: Snowboard Hero, an augmented reality extension to the game which enables players to earn additional points; Layar Trade, which helps people view recent projects and work from local builders; and VerbeterdeBuurt, which is intended to improve neighbourhoods by letting users post their issues and ideas for public spaces on a map.  (via mobilebusinessbriefing.com )