xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

KIA Optima AR Augmented Reality #AR

TV映像の下側に表示された「KIA」のロゴを携帯端末のカメラでかざすと、Optima の3DCGが表示されるAR。



Explore Engage has created an all new experience with KIA Optima Car in 3D Augmented Reality (AR)

Using Augmented Reality (AR) technology, 3D animation of the all new KIA Optima is triggered from a KIA logo. Experience its key features as you're able to view it in 3D on screen using your camera from any angle. Interactively select and compare from all its available colours, see its specifications, and turn on and off its lights. You've probably never interacted with a vehicle like this before!

Once you've triggered the animation from the logo it will continue to play even if you move away from the logo so you have time to experience the features.