xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Augmented Reality Retail Action in Nike Store FC Barcelona Stadium

Nike store 、キオスク端末を使用したARを実施。画像を認識し、巨大トロフィーを表示されるというもの。



http://blog.t-immersion.com The action took place during one month in the Nike store located in the Nou Camp Stadium (FC Barcelona Stadium)
The action consisted in making appear in the hands of users the 3 cups won by FC Barcelona: Spanish League, Clubs world cup and Champions League and give them the opportunity to download their video, entering into the action website, also share on Facebook.