xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

メルセデスベンツでもARを使用したプロモーションを実施 - Augmented Reality: Mercedes-Benz web experience // OnScreen Communication #AR



OnScreen Communication, the Italian communication agency Augmented Reality solutions developer, has released a web application for Mercedes-Benz Italia.

The desktop application aims to promote the Mercedes-Benz winter collection brochure through interaction, superimposing virtual contents on the pages with the AR logo.
The 3D animations are rich of details, so that users can explore and appreciate the selected accessorizes moving the brochure as they prefer. 
Not only can you see all the navigator main functions, enjoy the elegant watch and see the gulf bag on the green, but you can also delve into the MercedesSport style thanks to the video shown in AR.

You can download the application and experience it from www.mercedes-benz.it/ar-accessori-inverno

via YouTube
http://www.youtube.com/watch?v=Oh3VFamAtu8&feature=player_embedded#at=90