xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Lenovo ThinkPad promotion activities for student laptops #AR

Lenovo ThinkPad のプロモーション用AR。ユニークなキャラクターが楽しさを伝えるARだ。



Lenovo uses augmented reality deeply rooted in innovation and brand marketing success. How consumers and brands interact in more depth has been the objective of all business owners. In the networked digital era, the digital marketing applications are increasingly diverse. The use of D'Fusion Augmented Reality Technology for Thinkpad notebooks black series brand image brings network into customers' lives, resulting in near-zero distance of brand experience. In the absence of strong advocacy, the website attracted 400,000 visits at the first day of being launched.