xRの世界 | The world of xR (xReality)

拡張現実 Augmented Realty/仮想現実 Virtual Reality/複合現実 Mixed Reality の技術がもたらす DX(デジタルトランスフォーメーション)

Peugeot 408 in Auto China 2010 - #AR #Peugeot

プジョーのAR。モデルはいま一つだと思うが、マーカーの操作により内装が見られたり、シートがリクライニングさせられる点は良く出来ている。



"Imagine a green future" is the theme of Peugeot which displayed to the industry in 11th Beijing International Motor Show. The D'Fusion Augmented Reality technology has been creating interactive catalog AR, hence the vehicles show increasing lively and interesting experience. Peugeot interactive catalogs provide body appearance, color choices, interior options and situations for experiencers, for the sake of quickly generating 4I (Impact! → Interest! → Interact! → Impressed! ). Peugeot auto show in Beijing has been in the spotlight once again.