TBWA\Interactive Spain and ABSOLUT Vodka: augmented reality print ad in #junaio

スペインのTBWAワールド\ Interactive ---　junaioを使用しABSOLUT Vodkaの印刷物をカメラで表示すると、そのアニメーションが始まる。効果的なプロモーションだ。

Together with TBWA\ Interactive in Spain, ABSOLUT launched a print ad campaign announcing their special edition bottle called "ABSOLUT GLIMMER". The ad shows a veiled bottle shape and only when seen through a junaio powered smartphone, an animation starts with the new bottle becoming magically unveiled while music is playing through stereo boxes in the background.