GoldRun Builds First Invisible Pop-Up Store for Airwalk #AR
iPhone AR のゴールドラン、先日は画像をオーバーレイさせて、写真を撮ってSNSでシェアするというデモを公開していたが、今回は３Dのスニーカーが街に現れたようだ。かなりクオリティも高そうだ。
AR mobile startup GoldRun worked closely with the Branded Content Division at Young & Rubicam to create the world's first Invisible Pop Up Store, selling limited edition Airwalk sneakers available exclusively through the GoldRun app.
Airwalk, known for their ultimate hangout kicks, was looking for a way to celebrate the re-launch of their classic style, the Jim, that speaks to the roots of the brand and channels the shoemaker's lineage.
via & more
http://www.dexigner.com/news/21856
AR mobile startup GoldRun worked closely with the Branded Content Division at Young & Rubicam to create the world's first Invisible Pop Up Store, selling limited edition Airwalk sneakers available exclusively through the GoldRun app.
Airwalk, known for their ultimate hangout kicks, was looking for a way to celebrate the re-launch of their classic style, the Jim, that speaks to the roots of the brand and channels the shoemaker's lineage.
via & more
http://www.dexigner.com/news/21856
