At AR Immersion 2010, Total Immersion Introduces First Augmented Reality M-Commerce Application for #iPhone4 #AR

トータルイマージョンが、iPhone 4 に対応したフェイストラッキングを実現したようだ。使ってみたい機能だ。
 
iPhone4 AR App Uses Face Tracking – Enables Consumers to ‘Try on’ Glasses, Find the Right Look and Buy…on the Spot

Total Immersion (www.t-immersion.com), the global leader in augmented reality (AR), today unveiled a breakthrough mobile commerce application that uses AR face tracking to enable consumers to try – and buy – eyeglass frames directly from an iPhone 4.

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion. “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy. In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike. Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

via businesswire.com
http://www.businesswire.com/news/home/20101109005889/en/AR-Immersion-2010-Total-Immersion-Introduces-Augmented