Bringing 3D To Majid’s Printed Pages! - 紙と3D-拡張現実で

中東で有名な雑誌「マジッド」。アラブの多くの子供達が昔から読み続けているというこの雑誌、相当歴史が長いようだ。その古いものと新しいものと融合という試みが始まっている。

If you grew up in the Middle East, whatever your age, you probably know Majid magazine, the most circulated Arab children magazine. Kaslan Jidan, Amouna Al Mazyouna, Mickey the Monkey, Moza and Rashoud were likely your childhood friends on paper. Well Majid is still thriving and attracting new readers – and bringing back the old ones - in creative ways, including the use of augmented reality.
Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. As a result, the technology functions by enhancing one’s current perception of reality.
Majid’s experience with augmented reality is a combination of the physical magazine copy and an online gaming experience. And the idea is simple. Children hold a code imprinted on a “magical page” in the print magazine up to a web camera to launch a racing game on the computer screen, using the magazine as a steering wheel. Watch the video below to see “The Magical Race of Miroo” demonstrated.
(http://www.youtube.com/watch?v=RpRqrZHeJPI) – embed it.

Read more: http://technorati.com/technology/embedded/article/bringing-3d-to-majids-printed-pages/#ixzz0tTnBwCA4