PointRoll, Oddcast partner for augmented reality #AR

PointRoll, Oddcast 、ARの機能を含む多くの機能がプラットフォームとして用意されているようだ。これは使えるかも。



The platform is called Barrier-Free Augmented Reality

There is a new reality in the online space and it doesn't require brands or advertisers to leave anything behind. A partnership between ad platform PointRoll and participation marketing firm Oddcast will augment banner ads with a dose of reality.
by Kristina Knight

"Until today, AR technology required consumers to use a 'marker' for the webcam...to manipulate movement of the experience," said Mead. "[This partnership] allows advertisers to more easily bring consumers immediately into the AR experience without relying on them to print out or find documents in a magazine or elsewhere. [It] lowers some of the barriers for using AR and makes it more accessible for advertisers."

AR is still a relatively new type of marketing for brands in the online environment, but with mobile and social arenas skyrocketing more brands are beginning to try to engage in this way.

"For marketers, the branding opportunities are stronger with AR...as it offers lighter touch-points and can be more easily scaled and distributed across sites and new ad units," said Mead.

via bizreport
http://www.bizreport.com/2010/07/pointroll-oddcast-partner-for-augmented-reality.html


About Oddcast - Augmented Reality

Oddcast's Augmented Reality technology allows users to add a layer of virtual reality on top of actual reality. Using only a webcam, users can see virtual worlds open in their hands. Augmented Reality technology can be incorporated into many other Oddcast functionalities, including Full Body 3D Avatars.

via Oddcast
http://www.oddcast.com/technologies/augmentedreality/