Augmented Reality Billboard Makes Times Square Crowds Part of the Action - アパレルブランドが 拡張現実 を使用したクールなプロモーションを実現 #AR #RickMathieson

巨大に表示されたモデルがリアルタイムで観客と対話をする。AR(拡張現実)の要素を取り入れたユニークなプロモーションだ。



space150 built this digital billboard for Forever21's new Times Square store. The sign uses high-def cameras and custom built video software to allow giant models to interact with the crowd in real time

As James Squires,Space150'sdirector of technology, tells FastCompany: "Since it sits above a pedestrianized part of Times Square, we knew there would be big crowds in front of this billboard all day. But people only look at billboards for six seconds on average. We wanted to extend that."

Read more about the initiative, here.
And read more about the book, here.

via mathieson.typepad.com - Rick Mathieson
http://mathieson.typepad.com/genwow/2010/06/video-augmented-reality-billboard-makes-times-square-crowds-part-of-the-action.html