TAB Worldmedia (Researching the impact of Augmented Reality on Outdoor Advertising) - アリス #AR
屋外に貼られている「映画 アリスワンダーワールド」のポスターにiPhoneのカメラを向けると、画面上にAR広告が表示されるというもの。
TAB Worldmedia is a GPS based virtual outdoor media network that enables brands to plan digital media campaigns to run parallel to multiple outdoor advertising locations.
How it works:
Any smartphone can "connect" via our GPS based media network to abri's and billboards to get extra content via mobile apps. like the Layar Augmented Reality browser. The trick is that a person should know when a billboard runs an additional GPS enabled media campaign. Therefore we designed a new Icon that explains just that.
Global research agency Synovate conducted a qualitative and quantitative study on the impact of augmented reality on outdoor advertising for TAB Worldmedia. The results of this research is available to our (potential) clients.
TAB Worldmedia offers a specialized reporting service that gives Marketing and Media Directors unique insights in consumer media consumption, profile, which phone they use, location of usage, duration and much more.
More info:
Web: http://TABworldmedia.com
Twitter: http://twitter.com/TABworldmedia
via Youtube
http://www.youtube.com/watch?v=OB3B9Knqmc0&feature=youtube_gdata
TAB Worldmedia is a GPS based virtual outdoor media network that enables brands to plan digital media campaigns to run parallel to multiple outdoor advertising locations.
How it works:
Any smartphone can "connect" via our GPS based media network to abri's and billboards to get extra content via mobile apps. like the Layar Augmented Reality browser. The trick is that a person should know when a billboard runs an additional GPS enabled media campaign. Therefore we designed a new Icon that explains just that.
Global research agency Synovate conducted a qualitative and quantitative study on the impact of augmented reality on outdoor advertising for TAB Worldmedia. The results of this research is available to our (potential) clients.
TAB Worldmedia offers a specialized reporting service that gives Marketing and Media Directors unique insights in consumer media consumption, profile, which phone they use, location of usage, duration and much more.
More info:
Web: http://TABworldmedia.com
Twitter: http://twitter.com/TABworldmedia
via Youtube
http://www.youtube.com/watch?v=OB3B9Knqmc0&feature=youtube_gdata
