Augmented Reality: The New World of Visionary Marketing and Entertainment #AR #TortalImmersion

American Chamber of Commerce in Hong Kong – May 28th 12:00 – 2:00pm

AR definition: “Augmented reality is a way of mixing digital information and the real world in a highly interactive manner and, though in its infancy, it is already proving to be a breakthrough application for marketing and entertainment.”

Augmented reality (AR) has been in the consumer mainstream for less than a year but now, with the advent of web-based AR, we now have an enormous array of digital marketing applications at our fingertips. Digital marketing is the very visible tip of the iceberg, but below the water line, there’s a vast array of applications—many of them transformative—that are poised for development across printing, toys and other traditional, physical products.

via Total Immersion's  Blog
http://augmented-reality-news.com/2010/04/28/meet-and-greet-the-american-chamber-of-commerce-in-hong-kong-may-28th/