Augmented reality is next big thing in mobile advertising: CTIA panel #AR
AR、次はモバイル広告に突入するようだ。
...Mattel released a line of action figures based on the characters from the movie, which Mr. Uzzan claims are the first retail toys to incorporate augmented reality technology. Each toy included a 3D Web tag, called an i-Tag. When users scanned the tag, it revealed special content related to the film. “New technology always starts with cool stuff,” Mr. Uzzan said. “We are currently working on some medical applications, which can help a surgeon. Mobility will have a lot of impact in the application. “Devices and hardware are making a ton of progress,” he said. “I told Mr. Cameron thank you because now every brand is going to be doing augmented reality. “I think brands are really searching how to change passive consumers into active performers.” ...
via Mobilemarketer
http://www.mobilemarketer.com/cms/news/software-technology/5783.html
...Mattel released a line of action figures based on the characters from the movie, which Mr. Uzzan claims are the first retail toys to incorporate augmented reality technology. Each toy included a 3D Web tag, called an i-Tag. When users scanned the tag, it revealed special content related to the film. “New technology always starts with cool stuff,” Mr. Uzzan said. “We are currently working on some medical applications, which can help a surgeon. Mobility will have a lot of impact in the application. “Devices and hardware are making a ton of progress,” he said. “I told Mr. Cameron thank you because now every brand is going to be doing augmented reality. “I think brands are really searching how to change passive consumers into active performers.” ...
via Mobilemarketer
http://www.mobilemarketer.com/cms/news/software-technology/5783.html
