THE MAGICAL RACE OF MIROO - An Augmented Reality Game I Developed Has Won GOLD at Dubai Lynx 2010! #AR
Dubai Lynx 2010 / アラブのMAJID MAGAZINE(マジド・マガジン)の記事から。
FLARManage + Papervision3D を使用して制作されたARドライビングゲーム。
雑誌というリアルな媒体そのものが1つ目の広告、その上、ARで遊んだ場合に表示されるオンライン広告で更なる広告収入を考えているモデルようだ。
via
I recently developed a Augmented Reality game using FLARManage + Papervision3D in FLASH at work and it's won GOLD @ Dubai Lynx 2010.
http://www.erodov.com/forums/augmented-reality-game-i-developed-has-won-gold-dubai-lynx-2010-a/31540.html
via
http://www.dubailynx.com/winners/2010/interactive/entry.cfm?entryid=1216&award=2
FLARManage + Papervision3D を使用して制作されたARドライビングゲーム。
雑誌というリアルな媒体そのものが1つ目の広告、その上、ARで遊んだ場合に表示されるオンライン広告で更なる広告収入を考えているモデルようだ。
via
I recently developed a Augmented Reality game using FLARManage + Papervision3D in FLASH at work and it's won GOLD @ Dubai Lynx 2010.
http://www.erodov.com/forums/augmented-reality-game-i-developed-has-won-gold-dubai-lynx-2010-a/31540.html
| Brief Explanation: |
| The action uses Augmented Reality to connect Majid magazine with it's website, delivering a seamless experience for Majid fans. The magazine remains part of the experience when users reach the website. Users physically show the magazine’s AR code to their webcam and the magazine becomes a steering wheel in the online game. The game is advertised in the magazine itself, promoted with online banners and with a viral 'how to' video hosted on the site, facebook on youtube. It works, increasing site traffic by 25%! |
http://www.dubailynx.com/winners/2010/interactive/entry.cfm?entryid=1216&award=2
